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The Nat Nast Story
began in 1946 in Kansas City. Missouri. when, Nat started designing his
wonderful hand-embroidered sport shirts We're sure that he could not have known to what degree he was creating
an American art form and preserving a special moment in history, a colorful, innocent and romantic time.
Well. the legacy survives today through the work of his daughters Patty
and Barbara preserving his attention to detail with extra special quality incorporated into every piece. The entire
Nat Nast collection celebrates life's special events. rich in heritage, color and romance. We know Nat would be
proud of end result.
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"The best is yet
to come" with Nat Nast . . .
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Just click on a category below and be transported
to a
time past but things remembered . . .
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Nat Nast
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As Seen On TV
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 2003
- Enthusiasm can't be curbed
Nat Nast has, in the last few weeks, appeared on “Friends,” “CSI,” “West Wing” and “The Sopranos.” On a recent
“Curb Your Enthusiasm,” Larry David and guest star Ted Danson played tug of war with Nast’s sleeves – yes, like
two crazed pit bulls, snarling and rolling on the floor, testosterone at full tilt. And get this, Nast has been
sighted with J. Lo – and photographed all over Ben Affleck, People magazines sexiest man alive. And we do mean
all over, because Nat Nast, you see, is a shirt, actually a men’s clothing label, that is riding a wave of popularity
on the big screen, in splashy magazine spreads and on the tube. When Wendy Range-Rao, the costumer for “Curb Your
Enthusiasm,” was scouting for a shirt for a subplot of an episode of the HBO show – a series centered on the absurd
situations that David, cast regulars and Hollywood stars who play themselves get into – she was sold on a $125
long-sleeved, color-blocked Nast silk creation.
“In our culture, television is the only common denominator, so the appearance
of an interesting product as a plot device becomes targeted niche marketing. So yes, Larry David is the fashion
icon of the nanosecond,” says David Wolfe of the Doneger Group, a New York-based firm that analyzes fashion trends.
“In my imagination, the average man is standing there stark naked figuring out what to wear. If his wife doesn’t
tell him, then his favorite television show or television star can.”
That’s fine by sisters Patty Nast Canton, and Barbara Nast Saleton, the duo behind the label that was founded in
1946 in Kansas City, Mo., by their father, Nat Nast – known as the King o the Bowling Shirts. Nast, a World War
II Navy veteran, targeted fans of the popular postwar pastime with shirts that featured inverted pleats on the
back that allowed for comfort and movement when hurling a ball. In 1971, Nast sold his business, which was renamed
Swingster and later sold again and is now known as American Identity.
Nast died in 1986 of heart failure at age 69. Earlier this year, he was recognized by the trade journal Daily News
Record as one of the 12 legends of men’s wear along with Calvin Klein, Ralph Lauren and Giorgio Armani. Three years
ago, Nast’s daughters decided to relaunch their dad’s label and introduced their signature silk embroidered and
color-blocked shirts, which sell from $95 to $160. |
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