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The Nat Nast
Story
began in 1946 in Kansas
City. Missouri. when, Nat
started designing his
wonderful hand-embroidered
sport shirts We're sure
that he could not have
known to what degree he was
creating an American art
form and preserving a
special moment in history,
a colorful, innocent
and romantic
time.
Well. the legacy survives
today through the work of
his daughters Patty and
Barbara preserving his
attention to detail with
extra special quality
incorporated into every
piece. The entire Nat Nast
collection celebrates
life's special events. rich
in heritage, color and
romance. We know Nat would
be proud of end
result.
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"The best is
yet to come" with Nat
Nast . .
.
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Just click on a category
below and be transported to
a
time past
but
things
remembered
. . .
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Nat
Nast
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As Seen
On
TV
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2003
-
Enthusiasm
can't
be
curbed
Nat
Nast
has,
in
the
last
few
weeks,
appeared
on
“Friends,”
“CSI,”
“West
Wing”
and
“The
Sopranos.”
On
a
recent
“Curb
Your
Enthusiasm,”
Larry
David
and
guest
star
Ted
Danson
played
tug
of
war
with
Nast’s
sleeves
–
yes,
like
two
crazed
pit
bulls,
snarling
and
rolling
on
the
floor,
testosterone
at
full
tilt.
And
get
this,
Nast
has
been
sighted
with
J.
Lo
–
and
photographed
all
over
Ben
Affleck,
People
magazines
sexiest
man
alive.
And
we
do
mean
all
over,
because
Nat
Nast,
you
see,
is
a
shirt,
actually
a
men’s
clothing
label,
that
is
riding
a
wave
of
popularity
on
the
big
screen,
in
splashy
magazine
spreads
and
on
the
tube.
When
Wendy
Range-Rao,
the
costumer
for
“Curb
Your
Enthusiasm,”
was
scouting
for
a
shirt
for
a
subplot
of
an
episode
of
the
HBO
show
–
a
series
centered
on
the
absurd
situations
that
David,
cast
regulars
and
Hollywood
stars
who
play
themselves
get
into
–
she
was
sold
on
a
$125
long-sleeved,
color-blocked
Nast
silk
creation.
“In
our
culture,
television
is
the
only
common
denominator,
so
the
appearance
of
an
interesting
product
as
a
plot
device
becomes
targeted
niche
marketing.
So
yes,
Larry
David
is
the
fashion
icon
of
the
nanosecond,”
says
David
Wolfe
of
the
Doneger
Group,
a
New
York-based
firm
that
analyzes
fashion
trends.
“In
my
imagination,
the
average
man
is
standing
there
stark
naked
figuring
out
what
to
wear.
If
his
wife
doesn’t
tell
him,
then
his
favorite
television
show
or
television
star
can.”
That’s
fine
by
sisters
Patty
Nast
Canton,
and
Barbara
Nast
Saleton,
the
duo
behind
the
label
that
was
founded
in
1946
in
Kansas
City,
Mo.,
by
their
father,
Nat
Nast
–
known
as
the
King
o
the
Bowling
Shirts.
Nast,
a
World
War
II
Navy
veteran,
targeted
fans
of
the
popular
postwar
pastime
with
shirts
that
featured
inverted
pleats
on
the
back
that
allowed
for
comfort
and
movement
when
hurling
a
ball.
In
1971,
Nast
sold
his
business,
which
was
renamed
Swingster
and
later
sold
again
and
is
now
known
as
American
Identity.
Nast
died
in
1986
of
heart
failure
at
age
69.
Earlier
this
year,
he
was
recognized
by
the
trade
journal
Daily
News
Record
as
one
of
the
12
legends
of
men’s
wear
along
with
Calvin
Klein,
Ralph
Lauren
and
Giorgio
Armani.
Three
years
ago,
Nast’s
daughters
decided
to
relaunch
their
dad’s
label
and
introduced
their
signature
silk
embroidered
and
color-blocked
shirts,
which
sell
from
$95
to
$160. |
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